Its specially-designed brush makes application simple and intuitive. Get rid of grey, scraggly looking hairs in just five short minutes and reveal more youthful, lustrous appearing facial hair. Grey-target technology pin-points grey hairs, eliminates them and replaces them with a brilliant medium dark brown. Its effective colour matrix penetrates even the most coarse, resistant hair follicles and gives you the well-groomed look you want. This product features a gentle, ammonia-free formula designed to expertly match your natural hair colour and attain a natural, healthy look. The thick, no-drip gel conditions and softens as it colours to give your beard or moustache a smooth, silky finish that is soft to the touch. Just For Men gel keeps your facial hair looking its best.